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Curriculum Vitae

Career:


01/2017 Founding of Wolfram Heinisch Consulting GmbH
1998 – 11/2016 Stada AG, Bad Vilbel
(Sales of Euro 2.1 billion around 10,000 employees)
bis 11/2016 Vice President Strategy Planning & Business Intelligence
Areas of responsibility: CEO support and market research as well as corporate development until 2013 (diverse acquisitions) key projects:
  • Development of strategies for the STADA Group
  • Development of STADAvita as the second OTC supplier of STADA in the German OTC market (2014)
  • Management of the “Outsourcing logistics to DHL” project from conception to implementation (2014/2015)
  • Development of STADA Aesthetics as a new business unit in STADA AG (2015/2016)
  • Development of the new business unit in Brazil with STADA subsidiary Millipharma (2015/2016)
10/2010 – 06/2012 CEO der Hemofarm A.D. in Serbien
Management responsibility: 2,000 employees
  • Successful restructuring of Hemofarm AD, Serbia
  • Reduction in bank debt
  • Increase in liquidity of Hemofarm AD
  • Restructuring of all internal processes
  • Staff reduction
  • Establishment of a new distribution model
Vice President CEO Support & Corporate Organization
08/2010 – 10/2010 Chief Representative of the Executive Board for the restructuring of Hemofarm A.D.
05/2007 – 10/2010 Vice President Corporate Compliance & Organization Development
Project management for the STADA – Build the Future program
  • Project management for the integration of Makiz Pharma, Russia into the STADA Group
Development of risk management, development of internal auditing reporting line: Chairman of the Executive Board
2005 – 04/2007 Vice President Strategy & CEO-Support
  • Also Chief Marketing Officer from July 2006 to April 2007 at STADA subsidiary Hemofarm A.D., Serbia
  • Project manager of the integration of Hemofarm (AQ volume: Euro 500 million) into the STADA Group
Conception and implementation of the integration targets, measures plan and synergy potential
2001 – 2005 Direktor Strategie & CEO-Support
Also Managing Director of STADA Medical GmbH / development of STADA Medical as the diabetes unit of STADA AG from 2004 to March 2006
Management responsibility for a total of 60 employees
1999 – 2001 Geschäftsführer der NIDDApharm GmbH
Management responsibility for 54 employees
Development of a vaccine range for NIDDApharm
Idea, conception and implementation of this new business unit for the STADA Group (the sale of highly complex products using one marketing concept)
Sales responsibility: approx. Euro 50 million
1998 – 1999 Marketing- und Vertriebsleiter der NIDDApharm GmbH
(newly founded subsidiary of STADA AG, the first German STADA subsidiary to sell branded products to doctors using a medical sales force)
Management responsibility for 45 employees
Successful marketing of the newly acquired Multilind brand using the NIDDApharm concept
Acquisition of the classic drug product portfolio of Fresenius by STADA AG, move to STADA Arzneimittel AG
1991 – 1998 Fresenius AG, Bad Homburg
(Sales of Euro 10 billion and 100,000 employees)
1994 – 1998 Leiter Produkt-Management im GB-Praxis
Marketing of Fresenius branded products:
  • Mictrol/Uro Ripirin to urologists
  • Oralpädon/Elotrans to paediatricians
  • Magnetrans forte to gynecologists
  • Launch of UsoMix/forte (gall bladder)
  • Relaunch of Kalma
1991 – 1994 Product Manager at Fresenius AG
Business areas urology, paediatrics and gynecology
1989 – 1991 Ciba Geigy, Wehr
(Sales of $ 13 billion and 80,000 employees)
1989 – 1991 Product Manager at Ciba-Geigy OTC
Integration of newly acquired NEDA-Gamme into Ciba-Geigy OTC GmbH
1978 – 1989 Stada Arzneimittel AG, Bad Vilbel
(Sales of Euro 50 million and 400 employees)
1987 – 1989 Product Manager OTC
Responsibilities including Ladival brand
1984 – 1987 Product Manager OTC
Launch of Bilatin fish oil capsules (at the same time as the launch of the Ameu brand, the first omega-3 fatty acid products in Germany)
1982 – 1984 Junior Product Manager Ethics and OTC
1978 – 1982 Sales force activities, visits to pharmacists and doctors Region: Südhessen / Rheinland-Pfalz
1980 – 1983 Degree in business administration via distance learning with AKAD


Status: 01/2017